Where do you draw the line?

The line I'm referring to is the line between news and advertising.

I understand that it's the responsibility of the news media to report on important events, but where do you draw the line between broadcasting news, and free advertisement?

I'm specifically referring to a paid advertisement that will be on national television tonight. I won't go into more detail, because I'm not in the business of giving free plugs to people who I disagree with.

It's been all over the news all day that there will be this paid infomercial on TV tonight, less than 1 week from election day.

There was even an article on ESPN.com last week about it, since it would be preempting the World Series (assuming a game 6 would be needed, or in case weather permitting, they finish the last 3 innings of game 5). The article talked about how Major League Baseball agreed to postpone the first pitch to accommodate the advertisement. They also said they would be willing to do the same thing, should John McCain decide to do the same thing.

I think that every time a news room reports on this show, they should bill the Obama campaign for ad time. It's not their responsibility to drive viewers, it is the Obama campaigns job to let people to know about it.. and radio commercials aren't free.